Tourists and corporations decide where they spend their time and invest their money based upon a community’s vibe.

But what is the vibe of your community?

How do you help them discover tourism can be a part of the solution – and not the problem – to enhancing their livelihoods and wellbeing?

How do you rally your community to action?

This is where we come in.

Introducing: Community Action Plan

The strategic plan enabling DMOs to integrate and collaborate with communities to enhance destination marketing, improve visitor management, and catalyze local development.

How does it work?

1: Community Stakeholder Surveys

Recognize.

We join your community and hear directly from your citizens on their vision for how tourism can become a social, cultural, and economic force for good for your community.

2: Community Vibe Index & Strategic Recommendations

Analyze.

We use our proprietary methodology and our trained AI models, we cross-examine visitor sentiment with resident readiness to uncover your strengths and opportunities by neighborhood.

3: Community Action Plan

Activate.

Get a visual strategic roadmap of your critical path forward – neighborhood by neighborhood – to mobilize your community.

In the future, the CAP will start at 10¢ per resident. But:

The first 5 destinations who sign up get an accelerated version of the CAP in 2025 for just $5k.

PS: Denver and Mississauga have already confirmed so only two CAPs remain!

Add-On: $600-3k/month

CVI+

Get 24/7/365 access to your CVI dashboard to track, monitor, and measure progress – as well as comparisons between neighborhood and destinations.

Learn more about CVI+ >>

Add-On: $3k/report

CAP Focus Reports

Get crucial recommendations customized to your focus priorities. We’ll identify the target industries, cultures, and communities within your destination that represent the greatest levers for your tourism priorities.

Learn more about CAP+ >>

Add-On: Custom

CTG

We put our money where our mouth is and reinvest a percentage of our fees into activating our recommendations in your community. This is how confident we are in our work and how committed we are to your success.

Learn more about CTG >>

Oh, by the way…

You know that “proprietary methodology” I mentioned earlier?

I’ve been in stealth mode working with two incredible sustainable tourism experts and destination marketing wizards – Matt Heidkamp and Evan Tzeng – on this methodology. It’s going to completely transform how you can more efficiently align with your stakeholders and make the most effective decisions to enhance the visitor experience and local communities. And yes, it’s loaded with AI.

Email me and I’ll give you a teaser of “Mission: CVI”.

As a bonus, our first five destinations will get a lifetime subscription to CVI at the best rates we will ever make available.

I’m sure you’ve got questions. We’ve got answers.

Email me: [email protected]